If you want to optimize your eCommerce store, you need to be able to understand how shoppers interact with your store, where they fall off in funnels, and just generally what contributes to sales…and what gets in the way.

To do that, you need data. And getting that data, of course, requires analytics.

Humcommerce is an all-in-one analytics tool that aims to help you “boost conversions on your eCommerce store” and “understand exactly how visitors interact with your website so you can convert more visitors into buyers.”