Sometimes, in technology, massive changes take us by surprise. For example, it took decades for most people to realize that the Internet was changing human life in fundamental ways.

Other changes are anticipated for decades before they finally become a practical reality. Artificial intelligence, commonly abbreviated as AI, was widely discussed with a mixture of excitement and fear for over half a century before there were even any real examples of it.

The label AI is applied to a broad range of things, some ridiculous, but there is one type of AI that is already making a profound difference to my life and is now set to make an equally profound difference to your website and business.