While Facebook offers amazing advertising capabilities to publishers of all shapes and sizes, on the other hand, WordPress is considered to be the easiest, quickest and most efficient way of starting a business online. However, if you want to get the full value out of Facebook’s advertising capabilities to boost up the growth of your WordPress-powered business, you’ll have to add the Facebook Pixel to your WordPress site. Let’s know what the Facebook Pixel actually is and how to leverage it on a WordPress site.