User Experience (UX) best practices and standards are rapidly changing. For example, the waterfall model didn’t adequately take user needs into account. Therefore, it has long since been abandoned.

Users have become more tech-savvy over the past few years. They won’t hang around a website that features a poor UX for more than a few seconds. This is hardly long enough for someone to sell a product or offer a service.

The problem is, you might not even realize the mistake(s) you’re making.

We’ve identified 5 major UX issues to avoid. These tips will help you to better attract and engage visitors as you wend your way through 2018.